If you love stylish apparel at an affordable price, then you are probably a huge fan of Forever 21. Forever 21 is one of the most famous brands in the United States, as they retail a bunch of stylish apparel at a very affordable price. However, despite the brand being one of the main sources for both men and women to shop for apparel, many still don’t really know the history of the brand. Which is why I will be informing you regarding the history of Forever 21 and how the brand has expanded around the world.
History
Forever 21 is one of the most prominent American apparel brands that have various branches around the entire world. The company was founded in the early 80′s by Do Won Chang (Korean businessman). The brand was first meant for middle aged Korean women to still be able to purchase Korean styles clothing. However, many other nationalities were noticing how stylish the clothes were, and according to many resources, the brand got super famous that their sales significantly increased. Since the company got super famous and have established a decent amount of returning customers, Do Won Chang and his wife Jin Sook decided to open a new store twice a year.
The Expansion of Forever 21
Since the couple would open a new store every six months, by the year of 1997, they have already opened over 40 stores. The very first Forever 21 store was actually only 900 square feet, but after they opened their 11th store, they expanded by increasing the regular size to over 5000 square feet. The Forever 21 brand expanded even more by opening various stores in the United States, Asia, Europe, Puerto Rico, Middle East, and Canada. Ever since then, the Forever 21 brand opened stores in very prominent and major malls throughout the world. According to many resources, the Forever 21 brand has become super famous in the Philippines and has actually become many Filipinos’ favorite apparel brand. There are 3 different Forever 21 branches in the Philippines and the biggest one is in the Rockwell Powerplant mall.
How successful is the Forever 21 brand?
Forever 21 is a very successful apparel brand that they’ve earned over 1.7 billion dollars. The main reason why people around the world love Forever 21 is because they like the fact that the brand only makes quality clothing. Another reason why the brand has gotten super successful is because the price of the apparel happens to be very affordable despite the nice designs.
How can people save money with Forever 21?
The best part about shopping at Forever 21 is that they even offer coupons to their customers, and since their apparel is already super affordable, with the coupons, you will be saving even more money. Each coupon can actually save you up to 20% off, which is actually a lot considering the fact that other apparel brands don’t even offer coupons.
So, if you love fashionable, comfortable, and affordable apparel, then you should most definitely shop at Forever 21. Despite the brand retailing affordable apparel they still manage to deliver quality in each product, which is why they have become one of the worlds most famous apparel brands.